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lululemon Product Launch L.A + Houston

The Marketing Arm concepted & designed a unique, experiential activation that took place in L.A & Houston (2 days in each city); in very unique environments. We helped bring the vision to life in both cities by planning & executing the production. We managed a fabrication team to build a walkthrough experience that housed 3 different sensorial spaces. Super curated an audio engineer to produce 3 custom audio tracks to pair with the spaces. Both events also had live stages with various programming elements.

Service

Production management, stage management, artist management, fabrication management, audio engineering

Client

The Marketing Arm

Year

2021

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